Skip to content

Chalhoub — Culture Transformation



Chalhoub — Culture Transformation

The Chalhoub Group is the leader of luxury beauty, fashion, and art de vivre industries in the Middle East, employing over 12,000 people of more than 100 nationalities and operating 750 stores in 14 countries. Though founded on values of Respect, Excellence, and Entrepreneurial Spirit, the organization multiplied 10x since 2000, creating more complexity and challenging its entrepreneurial heritage.  To remain relevant and accelerate its move toward digitalization, the Group launched a transformation program in 2017 to shift and evolve its culture to support greater agility and speed in decision-making and execution through the radical empowerment of teams.


XPLANE was engaged to conduct a “culture audit” of the transformation effort, evaluate gaps and opportunities, and recommend a culture transformation strategy to accelerate the cultural transformation. In collaboration with a cross-functional team of ten leaders, XPLANE led a series of workshops in each country and most major offices, capturing both quantitative and qualitative data to inform the team’s recommendations. The recommended strategy was implemented with a governance model that reports directly to the CEO. A Culture Steering Committee is leading a 3-year initiative, with a working group driving each of the recommended strategies for achieving culture change at scale. As long-term shifts are underway, there was an immediate increase in engagement and buy-in as the process was visible and inclusive throughout, accelerating adoption by key stakeholders.


A group of people stand between a busy conference table and a wall with many sticky notes and large sheets of paper hanging from it

Let's talk about your goals and possible solutions.

Explore Further

Related Worksheets

Fresh from our hardworking problem-solvers and transformation gurus, our library of skill-building resources get people engaged and aligned around change.

Culture Madlibs worksheet against a yellow background. Four tabs under the header "AVAILABLE FOR DOWNLOAD AS" indicate available file types available.

Culture Madlibs Worksheet

< Worksheets Play Previous Next Culture Madlibs Used for getting specific about the nuances that make your current culture unique. Now available in four formats: *Please Note: You must have a MURAL or Miro account to access the digital templates.

Culture Map worksheet against a yellow background. Four tabs under the header "AVAILABLE FOR DOWNLOAD AS" indicate available file types available.

Culture Map Worksheet

Use this hands-on tool used to track the behaviors of your people so you can understand the inner workings of your organization

Related Blog Posts

Expand your mind and supercharge your initiatives. Our blog is home to a stunning array of insights, tips, and tools waiting to be explored. 

Header image showing a group of four people playing a game on a table. One has a finger raised as if asking a question, another has their hand out as if explaining something, another holds a set of die, and another is moving his marker on the board game.

The Secret to Developing Your Staff and Improving Performance

While domestic companies spend a staggering $100 billion per year on corporate training, only one in four business leaders feels the results are worth the investment. One effective solution is a real game changer to this conundrum; it will engage employees and enhance performance—while offering fun along the way.

XPL_Blog_Rethinking Future Working Together_Header

Rethinking the Future of Working, Together

Congratulations! You’ve made it through the first few months of quarantine. Now, as things start to open up again, how are you planning for a somewhat hazy future? Here, we share our plan and show you how we got there—and invite you to be part of our grand experiment.

Related Webinars

Bust through organizational barriers with approaches that work. Our expert-led webinars offer mighty tips and tools to get you unstuck and on the road to success.