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Culture Map

About 70 percent of change initiatives fail to meet their stated objectives. According to a Deloitte study, the primary source of that failure is resistance to change.

That’s where the Culture Map comes in.

This is a hands-on tool used to track the behaviors of your people so you can understand the inner workings of your organization. XPLANE founder Dave Gray developed the Culture Map with Strategyzer’s Alex Osterwalder as a tool to design better-performing companies. If you’re embarking on a change initiative, the last things you want to skimp on are risk-awareness and risk management. Use the Culture Map to find out where your company culture is right now, what’s not working, and what’s broken, to envision what an ideal culture would look like for your organization.

Now available in four formats:

*Please Note: You must have a MURAL or Miro account to access the digital templates.

Learn More:

What Is Culture Mapping and Why Should You Care?

The Story of the First Culture Map

Don’t Let Your Company Culture Just Happen in Harvard Business Review