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Develop a compelling story that moves your team to action

Icon of a purple and blue butterfly sits on top of a half dark yellow and half light yellow icon.

Great stories have the power to move people, but not all stories are created equal. How do you create a story that captivates when the topic is more complex and less attention-grabbing? What is it that makes people pause, seek to understand, and care about the information you are sharing?


In this three-week course, you will move from feeling like you’re inundating your audience with facts and figures to telling a cohesive and compelling story that resonates with people, builds understanding, and gets you the buy-in to move forward. 

By the end of this course you will:

  • Understand how to craft memorable stories your audience can repeat and retell to spark change
  • Set clear goals for your story and use frameworks to outline important elements of it
  • Inspire your audience to take action
  • Sharpen the clarity of your story by working with visuals
  • Test and improve your story with feedback
  • Keep your audience interested and engaged

Learners will leave with:

  • A personalized change story that can be adjusted and scaled to various audiences and formats
  • A series of storytelling challenges to unlock creative thinking
  • A library of storytelling methods to use in their daily practice


Video & Live Instruction


3 weeks: May 23 — June 10, 2022

See below for details

Experience Level

Intermediate. No prerequisites. Open to all.



What's the story they need to hear?




Video: Released Monday, May 23 at 7 am PT

Video: Released Monday, May 30 at 7 am PT

Video: Released Monday, June 6 at 7 am PT

Story IS change

  • The science of storytelling
  • Sensemaking and prioritization
  • Defining the goal of your story

Get a jumpstart on your story

  • Starting points
  • Keeping the audience top of mind
  • Story elements and framing

See the story better, visually

  • Visual storytelling
  • Clarity Filter, Part 2
  • Soliciting feedback

Live Session: Friday, May 27, 8:00 am — 9:30 am PT

Live Session: Friday, June 3, 8:00 am — 9:30 am PT

Live Session: Friday, June 10, 8:00 am — 9:30 am PT

Storytelling begins with understanding your audience

  • Empathy and understanding the audience
  • Internal organs of the audience

Tell a story that lands

  • Setting objectives
  • Being invitational
  • Clarity Filter, Part 1

Denouement isn't the end—keep your listeners engaged

  • Audience engagement
  • Next steps with the story
  • Course wrap-up

This course is for:

On the left, an icon of a map with a dotted line and an X marks the spot next to text reading “The Consultant: Working to get their clients on the same page.” On the right, an icon of four hands with circular arrows pointing from one hand to the next next to text reading “The Manager: Looking to achieve better buy-in and increase their influence.”

This course is for you if...

  • You’re frustrated that your audience is getting lost in the information you’re presenting and missing key insights.
  • You’re struggling to connect data points with a compelling narrative that moves people to action.
  • You have a lot of information to present but very little time to get your audience to understand or care about the data. 
  • You’re unsure of what thread to pull to get more people to care about the information you’re presenting.
  • You leave your presentations feeling like you’ve just gone around in circles OR 
  • Your audience leaves your presentation unsure about what to do next
  • You’re frustrated that your presentations aren’t landing and often feel jammed packed or chaotic no matter how many hours you spend dissecting/finessing the data.

Course Features and Benefits

Desktop screen showing the Storytelling for Change course map, an iPad with an image of instructor Tim smiling, laptop showing a MURAL board shared over a Zoom call, two worksheets, a workbook, and a certificate of completion.

While the course is fully virtual and will be delivered via Zoom and MURAL, you’ll be able to connect with and learn from fellow participants. The group will be divided into small cohorts, with whom you’ll be working and discussing, in addition to the full-group activities and discussions.

About the Learning Experience

  • Learn from expert practitioners
  • Asynchronous video content to view at your own pace in your own time (zone)
  • One weekly hands-on, live-instruction session with your course instructor to learn by doing and get support
  • Real-time guidance and feedback to troubleshoot and practice key skills you can immediately apply to your organization
  • Benefit from the rich discussion, support, and inspiration from other professionals attending the course
        • This class is designed to be an open and collaborative environment where you and other learners will be able to see each other’s work. We ask learners to practice discretion.

Ongoing Benefits

  • Lifetime access to course portal and materials including MURAL template
  • The tools and frameworks for leading the activities in your daily practice 
  • Access to new tools, bonus content, and course updates as the course evolves
  • First look at new course offerings

Your Instructor

Tim May headshot

Tim May, Creative Director

Tim has been telling visual stories his entire life. As a designer for XPLANE since 2008, Tim has inspired a cult following of doodlers, visual thinkers, storytellers, and facilitators from all walks of life. In his role as Creative Director, Tim oversees a skilled design team, and contributes heavily on client work, brand and thought leadership through webinars, workshops, and courses. 


His larger-than-life facilitation style has helped broker alignment among the most divergent of viewpoints. He frequently helps clients simplify their thinking in order to tell more compelling stories, with a particular focus on vision, strategy, culture, and process.


Tim’s clients include Netflix, Boston Dynamics, Kaiser Permanente, Red Bull, and many more. 


As a facilitator, Tim is generous with his time and believes in meeting people where they are. Tim is also well known on Instagram for his ongoing plot to intricately (and covertly) illustrate every airplane barf bag he encounters.


Q: Why should I trust XPLANE?

A: XPLANE has been helping leaders worldwide tell impactful change stories since 1993. Frequently, clients come to XPLANE with an overwhelming amount of data, and look to us to simplify and construct the information into a narrative people can better understand and align around. 


Our storytelling methods have successfully helped organizations’ employees (1) buy-in to a new culture, (2) adopt a new process or methodology, (3) get them aligned around a new vision, and more. 


With over 25+ years of trying and learning on real projects with our clients, we’re eager to share our methods and resources with you to help you create impactful stories for positive change.

Q: I’m super busy. How many hours will I need to invest? What’s the estimated course hours and assignment time?

A: Our course is built to fit your busy schedule. It’s spread out across three weeks, and during the course you will have access to: 

    • Asynchronous video content to view at your own pace in your own time (zone).
    • AND one weekly hands-on, live, group-instruction session with your instructor to practice key skills, answer questions, and provide you with additional feedback on activities. This is the equivalent of fitting one extra meeting into your week.

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