Skip to content

< CONSULTING

MURAL – Vision, Strategy, and Operating System

Client:

  • MURAL

Impact:

  • The vision and strategy were activated with supporting communications to key stakeholders including employees, investors, and strategic partners
MURAL Vision and Strategy

Rapidly growing as a leader in an emerging uncharted space, MURAL is transforming the way people collaborate online. To align its team, its investors, and its partners, MURAL needed to create a clear vision, a supporting strategy, and an operating system to execute, measure, and manage its strategic initiatives. In addition, MURAL sought to build the entire system within MURAL, role-modeling the ability to grow and scale a global company entirely within its digital platform.

XPLANE worked with MURAL’s executive team to craft a clear vision and supporting narrative, and then shaped the supporting 3-year strategy outlining how MURAL would achieve its vision. The strategy was detailed in a series of corporate and functional initiatives, which the executive team tracks visually in its digital “control tower” built entirely within MURAL. This ensures leadership alignment in executing the strategy and its workplan. The vision and strategy were activated with supporting communications to key stakeholders including employees, investors, and strategic partners.

 

Zoomed out screenshot of a full MURAL board with lots of sticky notes and other visual elements across it

Let's talk about your goals and possible solutions.

Contact Us

Explore Further

Related Worksheets

Fresh from our hardworking problem-solvers and transformation gurus, our library of skill-building resources get people engaged and aligned around change.

Culture Crush worksheet against a yellow background. Four tabs under the header "AVAILABLE FOR DOWNLOAD AS" indicate available file types available.

Culture Crush Worksheet

< Worksheets Play Previous Next Culture Crush Use to clarify specific elements of the culture you admire and aspire to cultivate in your own organization.  Now available in four formats: *Please Note: You must have a MURAL or Miro account

Eight Dimensions worksheet against a yellow background. Two tabs under the header "AVAILABLE FOR DOWNLOAD AS" indicate available file types available.

Eight Dimensions Worksheet

< Worksheets Eight Dimensions With this worksheet, you can lead your team through a quick brainstorm of what changes might be required to successfully implement plans, and achieve your organization’s longer-term vision. Now available in two formats:

Related Blog Posts

Expand your mind and supercharge your initiatives. Our blog is home to a stunning array of insights, tips, and tools waiting to be explored. 

XPL_Blog_Make Your Workplace a Magnet for Top Talent

Make Your Workplace a Magnet for Top Talent

If you want to attract and retain top talent, it might be time to level up your organization’s employee experience. Here’s our five-step recipe for creating a workplace with happy employees who want to stick around.

Header image showing a group of four people playing a game on a table. One has a finger raised as if asking a question, another has their hand out as if explaining something, another holds a set of die, and another is moving his marker on the board game.

The Secret to Developing Your Staff and Improving Performance

While domestic companies spend a staggering $100 billion per year on corporate training, only one in four business leaders feels the results are worth the investment. One effective solution is a real game changer to this conundrum; it will engage employees and enhance performance—while offering fun along the way.

Related Webinars

Bust through organizational barriers with approaches that work. Our expert-led webinars offer mighty tips and tools to get you unstuck and on the road to success.

Header image of hands surrounding a heart in a blue circle. Text on the right reads “How to Evolve Your Culture” above a blue line and the XPLANE logo. Text continues, reading “Greg Netzer, Senior Consultant, XPLANE and Danoosh Kapadia, VP of Business Development, XPLANE”. Above is a yellow tag with a black play button icon denoting that this webinar has a recording available.

Webinar Recording: How to Evolve Your Culture

Those of us who are fortunate enough to continue to work after the emergence of COVID-19 have discovered that how and where we do our jobs have changed substantially. In this webinar, we talk about the elements of an organization’s culture and review a framework you can use to improve it.