With this worksheet, you can lead your team through a quick brainstorm of what changes might be required to successfully implement plans, and achieve your organization’s longer-term vision.
AstraZeneca – Global Commercial Digital Vision
Digital transformation can help healthcare organizations improve patient outcomes and gain significant market share relative to existing competitors and new entrants. AstraZeneca sought to socialize a clear vision for how digital would transform its global commercial operations.
Working with senior leaders, XPLANE facilitated creation of AstraZeneca’s vision to leverage digital marketing and health solutions to improve patient experience through improved access, adherence, and patient outcomes. The vision was deployed to global leaders through a “playbook” that outlined not only the “what and why,” but also the “how,” accelerating adoption across the enterprise.
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Use this exercise to explore possible new futures. A quick documentation of the CURRENT STATE allows reflection on what might need to change. And a deeper envisioning of the FUTURE STATE allows dreaming without constraints. The BRIDGE then begins to
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