Skip to content

AstraZeneca – Global Commercial Digital Vision

XPLANE working with AstraZeneca



AstraZeneca Vision

Digital transformation can help healthcare organizations improve patient outcomes and gain significant market share relative to existing competitors and new entrants. AstraZeneca sought to socialize a clear vision for how digital would transform its global commercial operations.


Working with senior leaders, XPLANE facilitated creation of AstraZeneca’s vision to leverage digital marketing and health solutions to improve patient experience through improved access, adherence, and patient outcomes. The vision was deployed to global leaders through a “playbook” that outlined not only the “what and why,” but also the “how,” accelerating adoption across the enterprise.


AstraZeneca US Headquarters, Gaithersburg, MD

Let's talk about your goals and possible solutions.

Explore Further

Related Worksheets

Fresh from our hardworking problem-solvers and transformation gurus, our library of skill-building resources get people engaged and aligned around change.

Eight Dimensions worksheet against a yellow background. Two tabs under the header "AVAILABLE FOR DOWNLOAD AS" indicate available file types available.

Eight Dimensions Worksheet

< Worksheets Eight Dimensions With this worksheet, you can lead your team through a quick brainstorm of what changes might be required to successfully implement plans, and achieve your organization’s longer-term vision. Now available in two formats:

Vision Map worksheet against a yellow background. Four tabs under the header "AVAILABLE FOR DOWNLOAD AS" indicate available file types available.

Vision Map Exercise Worksheet

< Worksheets Play Previous Next Vision Map Use this exercise to explore possible new futures. A quick documentation of the CURRENT STATE allows reflection on what might need to change. And a deeper envisioning of the FUTURE STATE allows dreaming

Related Blog Posts

Expand your mind and supercharge your initiatives. Our blog is home to a stunning array of insights, tips, and tools waiting to be explored. 

XPL_Recovery, Retooling, and Resilience_Blog Post Header

Five Steps to Resilient Strategic Planning

Feeling worn down from constantly adapting your plans to rapidly changing conditions these days? You’re not alone. This year has challenged even the savviest, most seasoned planners among us. Take a deep breath. You can push back against tumultuous times—now and in the future—with strategic plans that flex in the face of adversity.

Related Webinars

Bust through organizational barriers with approaches that work. Our expert-led webinars offer mighty tips and tools to get you unstuck and on the road to success.