Designer, photographer and collector will talk about his book “Milk Eggs Vodka: Grocery Lists Lost and Foundâ€

PORTLAND, Ore. (June 30, 2010) — He’s held just about every position there is at information design company XPLANE, A Dachis Group Company, but Bill Keaggy’s latest role is that of late night television guest. On July 1, Keaggy will appear on Jimmy Kimmel Live where he’ll talk about his book “Milk Eggs Vodka: Grocery Lists Lost and Foundâ€, a bizarrely entertaining collection of found grocery lists.

The book, published in 2007, is a collection of more than 300 lost and found grocery lists recovered from shopping carts and parking lots around the world. In it, Keaggy has categorized the lists and added his insightful and comedic commentary to each, making us all think twice about our trips to the store.

“True, lists are trash,†said Keaggy, who started collecting discarded grocery lists more than a decade ago. “But they also reveal clues about who we really are. They’re filled with humor and humanity. Plus, it’s fun to ridicule the weird things people buy and the fact so many people can’t spell bananas.”

“Milk Eggs Vodka†includes lists made by partiers, the unhealthy, the elderly, doodlers, health nuts, the poor spellers and obsessive apostrophe users. The book also features the world’s oldest grocery list, a list of the most commonly misspelled staples, recipes based on found lists and a shoplifting list. Visit or for more information.

On Jimmy Kimmel Live, Keaggy will follow actress Dakota Fanning and precede musical guests Korn. The show airs on ABC. Check local listings for show times.

Bill Keaggy describes himself as a “collector, maker and breaker of things.†Intrigued by the beauty and absurdity in small things forgotten, he maintains a photo collection of chairs tossed in alleys and trees growing out of buildings. He collects rocks that look like shoes, pre-owned bookmarks and more. |

XPLANE, A Dachis Group Company, is an information design consultancy that drives better results for many of the world’s leading organizations including Microsoft, Nokia, ITT, and BP. XPLANE is a new kind of consultancy that drives innovation through the combination of its employees’ diverse expertise, including journalism, consulting, technology, marketing, training, illustration, interaction, process improvement, information design and architecture. Global XPLANE headquarters are in Portland, Ore. USA; European headquarters are in Madrid, Spain; additional locations are in St. Louis, Mo. and Amsterdam, Netherlands. |

For more information contact:

  • Ann Smith
  • 503 956 2791