â€˜A World Fit For Usâ€™ highlights global issues through 19 childrenâ€™s first-hand accounts
PORTLAND, Ore. (Jan. 8, 2008) — Designed by XPLANE, the United Nations Childrenâ€™s Fund (UNICEF), has published â€˜A World Fit For Usâ€™, an illustrated report for young people that details the state of, and progress around, some of the worldâ€™s most pressing issues through the personal stories of 19 youth. The report is UNICEFâ€™s promised follow up to the more than 400 children from over 150 countries who participated in the United Nations Special Session on Children held in New York in May 2002 and expressed their visions for the future. The report is hoped to be an educational and empowerment tool for years to come.
Here is XPLANE’s video case study:
â€œPictures are the universal language,â€ said Aric Wood, chief executive officer, XPLANE. â€œUnderstanding the importance of visual communication is the basis of our entire business, and we are proud to be working with an organization as important as UNICEF to create a powerful and unified voice for children around the world.â€
Twenty-four pages in length and printed in English, Spanish, French and Japanese, â€™A World Fit For Usâ€™ shares true stories that range from addressing the issues of war, health care, HIV and AIDS, the environment, education and poverty. Aside from offering updates on key world conflicts five years following the Special Session, the book also provides ideas for action moving forward. The report was unveiled on Dec. 9 through UNICEF field offices in over 150 countries and UNICEF national committees in 35 industrialized countries.
â€œFollowing the Special Session in 2002 and hearing first-hand the hopes, concerns and dreams of our worldâ€™s children, it was absolutely clear that we owed them an update as to what has been achieved, and what is still being strived for, five years later,â€ said Patricia Moccia, section chief, division of communication, UNICEF. â€œThis report is UNICEFâ€™s responsibility to the children of the Special Session as we acknowledge the importance of each of their voices and let them know their demands were heard and responded to. Making the report an illustrated production allowed us to offer the update in a way that could be understood around the world.â€
The reportâ€™s visuals, created by a team of 10 illustrators, aim to add emotion and storytelling to otherwise complex quantitative data so that it can be more easily understood and embraced by children everywhere.
The UNICEF project represents just the latest in XPLANEâ€™s work to promote conversation for change in regards to advancing the lives of children. Most recently, the company produced the â€œDid You Know? 2.0â€ presentation with educator Karl Fisch to advance discussion on how to better educate todayâ€™s youth for a continually shifting world.
â€œImages are a powerful tool for communication and learning,â€ said Wood. â€œXPLANE is committed to applying that tool in all areas needed – from driving business results for our clients to discussing world issues we believe need to be shared.â€
Founded in 1993, XPLANE drives results for many of the worldâ€™s leading corporations including Nike, Microsoft, Autodesk and BP by turning complex business issues into visual stories. XPLANEâ€™s multidisciplinary methodology is focused around information-driven communication and visual thinking. XPLANE team members offer clients unique and personalized service through diverse backgrounds and areas of expertise, including journalism, consulting, technology, marketing, illustration, interaction and information design and architecture. XPLANE is based in Portland, Ore., with additional offices in St. Louis, Mo., and Madrid, Spain. For more information about XPLANE, visit www.xplane.com or call (800) 750-6467.
UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence. The worldâ€™s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.
For more information contact:
- Parker Lee
- 503 467 7756