â€œThe Carbon Economyâ€ illustrates importance of green technologies and solutions
PORTLAND, Ore. (Nov. 5, 2009) — XPLANE, a global information design company, and The Economist teamed up and produced â€œThe Carbon Economy,â€ a three-minute video informing about the troubled state of global climate change and the criticality of green technologies and solutions. The video will be shared at The Economistâ€™s upcoming Carbon Economy Summit in Washington, D.C. on November 17-18. The piece can be seen on YouTube at http://www.youtube.com/xplanevisualthinking#p/a/u/0/cju6Zi4OT54.
â€œThe Carbon Economyâ€ marks the second time in recent months that XPLANE and The Economist partnered to create a compelling video. In September the companies released the highly-anticipated â€œDid You Know? 4.0â€, in conjunction with Scott McLeod and Karl Fisch.
â€œWe were very pleased to partner with The Economist in the production of â€˜The Carbon Economyâ€™,â€ said Parker Lee, vice president, marketing and business development at XPLANE. â€œWe are dedicated to demystifying complex and hard-to-understand topics while at the same time motivating positive change, and we felt this project accomplished both of those goals.â€
The video includes simple visuals and a moving soundtrack to clearly convey the issues surrounding climate change and what steps must be taken to reach a positive outcome. The piece was created using Appleâ€™s Keynote software.
For more information on The Carbon Economy Summit, visit http://carboneconomy.economist.com.
Founded in 1993, XPLANE is an information design consultancy that drives better results for many of the worldâ€™s leading organizations including Microsoft, Nokia, ITT, and BP through visual thinking and design. XPLANE offers clients unique and personalized service through its employeesâ€™ diverse backgrounds and areas of expertise, including journalism, consulting, technology, marketing, training, illustration, interaction, process improvement and information design. Global XPLANE headquarters are in Portland, Ore. USA; European offices are based in Madrid, Spain and a third office is located in St. Louis, Mo. USA.
For more information contact:
- Ann Smith
- 503 956 2791