Deeply understanding and intentionally designing the interactions that your customer has with your company or product is key to putting your customer first, but doing it co-creatively with your employees is what will truly drive the culture change throughout the organization. The act of building your customer journey map as a team and documenting it clearly and concisely is what will begin to shift in your employee’s traditional behaviors and mindsets, and inspire them to act in a new, customer-focused way.

We’ve created a Customer Journey Mapping Worksheet for you and your employees to visually chart the highs and lows of your customer’s journey as a team.

Now available in two formats: