“Deadlines are a useful and ever-present factor in our work. To be a professional designer you’ve got to love and respect deadlines. But in order for you to have this proper, positive attachment to deadlines you must work to ensure that deadlines don’t become an obstacle to the quality of your work or a negative factor toward your reputation. Most of us are likely familiar with the origin of the term, but the modern aspect of deadlines in our work doesn’t need to be quite so sinister.”