“A little over a year ago, I wrote on the short-sightedness of the visual style which had been named after the technology it had been associated with – Web 2.0. As predicted, the masses have begun to tire of the current trend. Additionally, designers are beginning to write about their dissatisfaction towards the Web 2.0 visual trend and are proposing alternatives to it. As the visual style attributed Web 2.0 wains, we are inevitably going to see the rise of another all but arbitrary visual style take its place which will be adopted by the design masses without a second thought.

A recent article suggests by using elements which are the exact opposite of the stereotypical Web 2.0 style, we will ensure that our designs remain fresh. While I appreciate the author’s intent, it is the equivalent of rearranging the deck chairs on the Titanic.”