“In the vast majority of website projects that I have managed during my ten years in the industry, content is often the last thing to be considered (and almost always the last thing to be delivered). We’ll spend hours, weeks, even months, doing user scenarios, site maps, wireframes, designs, schemas, and specificationsâ€â€but content? It’s a disrespected line item in a schedule: ‘final content delivered.’ It’s the perennial cause of delay and the stuff of myth (I once shelved a project for three years while the client ‘wrote’ his content.) It’s a malaise that needs fixing and needs fixing fast.”