“Ideas. They’re at the heart of every creative process. However, almost no really good ideas are flashes of inspiration. They may start that wayâ€â€a single glimmer of something specialâ€â€but in order to work, they need to be honed. Like a really good cheese, they need to mature. Indeed, the ‘flash of inspiration’ ideaâ€â€the Eureka momentâ€â€is only part of a longer process that, if ignored, will see most ideas simply fizzle out.

So, how do you ‘have’ ideas? Sit about and wait for them to pop into your head? If only most of us had the luxury to do so. No, for most of us, ideas have to be squeezed out of us every day. To stand up to this challenge, you need to arm yourself with some good tools.”