“I’m not sure any author is ever completely satisfied with his or her publisher. With my own two ears, I’ve heard folks who’d realized projects with houses I can still only dream of – Penguin, Vintage, MIT Press – issue the selfsame complaints about sloppy copy-editing and limp marketing those of us a notch or three down the ladder make.

Nevertheless, I’ve always regretted publishing Everyware, a think piece if ever there was one, with an imprint primarily known for how-to manuals for aspiring Web developers and Photoshop jockeys. It was a mistake, and it was my own; I was both overeager and insufficiently confident in my book’s merits. And as we’ll see, I paid for it…

Therefore, be it resolved: inspired by the luminous example of Edward Tufte’s Graphics Press, as well as that of our good friends at Chin Music, we’re going to try a little experiment. We’re going to publish my next book, The City Is Here For You To Use, ourselves.”