Here’s a fun designer tip recipe for disaster!

ou present the work with the too-small logo, and the client explains that its size must be increased. Don’t argue. Instead, listen very carefully, nodding, drawing out detail and nuance. Make it clear that this is a matter of importance and complexity, and the client is right to focus on it. Finally, announce, as if it’s just then occurring to you, that there is only one way to get this exactly right, to make sure that the client is absolutely pleased. You will prepare not one, but five options, changing the size of the logo on each one just ever so slightly….