Victor Lombardi: “My friend Austin wrote me, ‘I’m putting together a list of recommended books for designers interested in strategy, the business side, and jumping into entrepreneurship. Can you recommend 3-5 books you think are indispensable?’

I don’t think there’s a single book that fits that description well, and I’ve wondered if a ‘business for designers’ book would be popular or not. But pressed for an answer, here’s the 3-5 I pointed to…”