Apple keeps busy reinventing the banner

“Apple undeniably has great TV advertising with TBWA's ‘Get a Mac’ spots, starring AdFreak favorite John Hodgman. As we mentioned previously, it&#03

“Apple undeniably has great TV advertising with TBWA’s ‘Get a Mac’ spots, starring AdFreak favorite John Hodgman. As we mentioned previously, it’s also been extending its creative excellence to that most humble of vehicles, the Web banner. Today’s NYTimes.com continues Apple’s latest innovation of syncing up Web-display ads to work together to tell a story.”


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Date:
November 28, 2016
Author:
XPLANE