“‘So, what do you see?’ Martin Pietrucha I asked, turning around in the driver’s seat of his mint green Ford Taurus. It was a cold day in January, and we were parked in the middle of a mock highway set on the campus of Pennsylvania State University in State College. Pietrucha is a jovial, 51-year-old professor of highway engineering. His tone was buoyant as he nodded toward the edge of the oval stretch of road where two green-and-white signs leaned against a concrete barrier.
What I saw, Pietrucha knew, was what we all may see soon enough as we rush along America’s 46,871 miles of Interstate highways. What I saw was Clearview, the typeface that is poised to replace Highway Gothic, the standard that has been used on signs across the country for more than a half-century. Looking at a sign in Clearview after reading one in Highway Gothic is like putting on a new pair of reading glasses: there’s a sudden lightness, a noticeable crispness to the letters.”