Why is storytelling important? As change professionals, we need to help organizations build storytelling skills. Creating a narrative around change helps embed why new behaviors and skills will be important to the organization’s success. Good storytelling helps people remember and contextualize the changes they’re seeing.

Internal change management professionals often rely on templatized presentation software to deliver change messaging without considering what context is needed or how to create a narrative to deliver key change messages. By building our storytelling skills and helping clients improve theirs, we can accelerate change adoption while making it memorable and appreciated more broadly.

From this Professional Development On-demand experience, you will: 

1. Learn foundational concepts around storytelling.
2. Understand how critical storytelling is in helping people contextualize and understand change.
3. Gain a basic understanding of the main characters of the story you want to tell.

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