Define the Audience for Your Story (Who) and What You Want Them to Do Differently as a Result

Once the audience (your WHO) understands the big picture, what do you want them to DO (or do differently?) In communication, this is what makes success tangible and measurable.

The WHO/DO is a useful framing device for a session and a project. It helps scope the information and clarifies what the final communication should solve.

Now available in four formats: