Win-Win Negotiating

“There are a plethora of books dedicated to the art of negotiating — and indeed it is truly an art — but I think the graphic design business in particular is very unique to the dynamics of negotiations. Constant negotiations are simultaneously taking place regarding almost every aspect of our projects. I cannot think of any other profession that incessantly finds its peers whining more about losing the core value of their esteemed endeavors due to constant client changes, pricing, the final design-all of which become mired in our ability (or inability) to negotiate successfully.”