Why Wine Costs What It Does

“Last year, when Paul Hobbs, a California winemaker, was about to release his 1999 Beckstoffer cabernet sauvignon, lots of things were going through his mi

“Last year, when Paul Hobbs, a California winemaker, was about to release his 1999 Beckstoffer cabernet sauvignon, lots of things were going through his mind… It was up to Mr. Hobbs to determine a retail price that would let him pay off some debts and draw the attention of serious wine drinkers, yet be low enough that he could actually sell the wine, not just this year but for vintages to come.”


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Date:
November 23, 2016
Author:
XPLANE