Why Great Technologies Don’t Make Great Products
“The most powerful engineering feats are the ones we don’t notice. The real power of engineers and developers is in turning something incredibly complex in
“The most powerful engineering feats are the ones we don’t notice. The real power of engineers and developers is in turning something incredibly complex into something amazingly simple. The automatic transmission in a car represents significantly more engineering work than a manual transmission. The best works of the automobile industry, urban architecture, and consumer electronics express how great engineering is focused on hiding complexity, not reveling in it.”
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