“Book sales are a useful indicator of interest in a particular technology. In Amazon’s listing of the 30 most popular computer books for 2000, Flash occupies four slots, with the first Flash title in the 10th spot. Carla Bayha, computer book buyer at Borders, told me that ‘Flash was THE hottest topic last year and still is this year.’ I wanted to talk over the apparent popularity of Flash with someone who’s been following Flash for a while, and who is familiar with the designers/developers that use Flash just as they’ve used Macromedia’s Director. I found Bruce Epstein, O’Reilly editor and author of Director in a Nutshell and Lingo in a Nutshell and more recently, the editor of an upcoming book on ActionScript, Flash’s scripting language.”