“When Umpqua, a small community bank in southern Oregon, decided to move into the big-city market of Portland in 1998, its executives figured that they would need a change of strategy. They also figured that they would need help. Instead of turning to a traditional management consulting firm, they hired ZIBA Design, a local firm with offices around the globe that specializes in industrial design and branding. ‘The question was, ‘How do you bring people into the bank?’ said Sohrab Vossoughi, the head of ZIBA.” (Thanks Noise Between Stations!)