What’s the always?

“Here’s a neat way to invent a new Purple Cow. Figure what the always is. Then do something else. Toothpaste always comes in a squeezable tube. Business tr

“Here’s a neat way to invent a new Purple Cow. Figure what the always is. Then do something else. Toothpaste always comes in a squeezable tube. Business travelers always use a travel agent. Politicians always have their staff screen their calls. Figure out what the always is, then do exactly the opposite. Do the never.”


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Date:
November 24, 2016
Author:
XPLANE