What’s the always?
“Here’s a neat way to invent a new Purple Cow. Figure what the always is. Then do something else. Toothpaste always comes in a squeezable tube. Business tr
“Here’s a neat way to invent a new Purple Cow. Figure what the always is. Then do something else. Toothpaste always comes in a squeezable tube. Business travelers always use a travel agent. Politicians always have their staff screen their calls. Figure out what the always is, then do exactly the opposite. Do the never.”
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