What’s In A Name?

Branding Your Company, Product, or Service: “One of the most important business decisions you will ever make is what to name your company, its products and services. Studies show that as much as 75% of all consumer purchases are made because of a name, or more specifically, a brand. A successful brand can fetch a 20% to 30% premium in the marketplace. It can make a company more profitable and much easier to sell when the time comes. Whole companies are acquired just because of a successful brand. In short, the name of your company and/or its flagship product may turn out to be your #1 asset.”