What is an Information Architect?

“Well — what is an information architect? From my own experience, I would say that the practitioners are professionals, versed in every aspect of web design, adept communicators, and gifted visualizers — they are people who eat, sleep and dream web design and structure. But you can’t put that on the job description. Or — as I Sing the Body Electronic author Fred Moody observes: information architects are the sort of people who understand that the instructions on the shampoo bottle are just wrong: ‘Lather. Rinse. Repeat.'” Do not miss all the tasty links on this page.