What big business can learn from weblogs

“Weblogs generate regular traffic and create highly interlinked communities of readers and creators. They have also created a new series of memes and styles of web presentation, with an emphasis on timeliness. And this is one thing that weblogs can teach the creators of corporate web sites and intranets. Too many sites in these two categories fail because they fail to inspire and interest their readers. Successful weblogs are all about regular updates and lively, interesting content that engages the reader.”