What about business informing design?

“There’s been a lot of talk in ‘design thinking’ circles about how the practice of design needs to do more to inform business. You won’t get any disagreeme

“There’s been a lot of talk in ‘design thinking’ circles about how the practice of design needs to do more to inform business. You won’t get any disagreement from me. But I haven’t seen a lot of talk of this being a two-way street. We seem to think business folks should appreciate the value that design brings, but we don’t expect designers to appreciate the value that business brings.”


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Date:
November 24, 2016
Author:
XPLANE