Web Site Identity: The logo tells where you are

“What should Web site designers do to help users know when they are still in the same Web site or have moved to a different site after clicking on a link? This question was studied by Omanson, et.al., 1998. Their research attempted to determine which dimensions were most important when establishing a Web site identity. They had observed that many Web users are often unaware when they have moved to a different site.”