Web Page Design: Implications of Memory, Structure and Scent for Information Retrieval

“The goal of this study was to discover the optimal design of multiple hyperlinks on a web page for information retrieval tasks. Of particular interest was

“The goal of this study was to discover the optimal design of multiple hyperlinks on a web page for information retrieval tasks. Of particular interest was the optimal depth versus breadth of the hyperlinks’ distribution across expertly categorized web content, with a particular emphasis on the importance of structure and labeling (or scent). The current study attempts to resolve several methodological as well as conceptual issues with past research on this topic, as well as tie the findings both to current research in information retrieval and web design for large information spaces. The differential effects of short-term memory and visual scanning will be examined as cognitive covariates in the experiment.”


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Date:
November 23, 2016
Author:
XPLANE