“WebML enables designers to express the core features of a site at a high level, without committing to low-level architectural details. WebML concepts are associated to an intuitive graphic representation, which can be supported by CASE tools with user-friendly interfaces, and can be communicated to users and non-technical members of the site development team (e.g., to graphic designers and content producers). WebML also supports an internal XML syntax, which instead can be fed to software generators for automatically producing the implementation of a Web site.”