“Jakob Nielsen doesn’t like the current state of Web design, and he isn’t afraid to say so. ‘If you are going to go and buy something on a new website, you will fail. If you go to a new website, you will not be able to use it. That’s the average user experience,’ said Nielsen, one of the four ‘usability gurus’ who make up the core of the Nielsen Group, a collective of forward-thinking tech experts that kicked off a 12-city international tour in New York on Monday.” Favorite quote: “In the future, first of all, websites will be designed by my guidelines … for the simple reason that if they don’t, they are dead.” Yikes!