“The Usability Professionals’ Association was formed to: *Provide a network and opportunities through which usability professionals can communicate and share information about skills and skill development, methodology used and/or proposed in the profession, tools, technology, and organizational issues. *Present the viewpoints of the profession to the public and other interested parties. *Educate the general public and others on the usefulness of the profession. *Represent the profession before governmental bodies and agencies. *Provide the methods and means to increase the members’ knowledge of the profession through seminars, newsletters, magazines, and other communication tools, and through meetings and conventions. *Serve the best interests of the usability profession.”