Understanding the Web as Media

“‘The medium is the message,’ is Marshall McLuhan’s most frequently quoted and least understood mantra. It basically means: The fact that we watch televisi

“‘The medium is the message,’ is Marshall McLuhan’s most frequently quoted and least understood mantra. It basically means: The fact that we watch television AT ALL effects us more profoundly than any single piece of ‘content’ we watch on television. Each communications medium has its own inherent characteristics and ways of impacting people, regardless of the ‘content’ sent via that medium. And the web is a communications medium…”


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Date:
November 23, 2016
Author:
XPLANE