“In a world of images, words sometimes don’t seem to have as much value as appearances. But what about the appearance of words? While most of us don’t think about typography, beyond choosing among the preinstalled fonts in our home computers, consider an up-and-coming font, like Bello. Bello recently won a best new ”display font” award from the Type Directors Club, and is on pace to sell a respectable 160 licenses in its first year.”