Trust and the perception of security

“The internet company we work for was asked to redesign [an airline’s] current website in order to increase the proportion of seats booked on-line. …We u

“The internet company we work for was asked to redesign [an airline’s] current website in order to increase the proportion of seats booked on-line. …We used qualitative methods for our analysis: interviews, observations, content analysis, analysis of existing customer feedback, etc. …Among the 181 observations there is one unexpected finding with a relevance that goes beyond this particular case. We noticed that people’s perception of security when doing on-line transactions depends on the simplicity of the site and on the availability of user support.”


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Date:
November 23, 2016
Author:
XPLANE