Thirteen Ways of Looking at a Typeface

“For Massimo, this was an ideological choice, an ethical imperative. ‘In the new computer age,’ he once wrote, ‘the proliferation of typefaces and type man

“For Massimo, this was an ideological choice, an ethical imperative. ‘In the new computer age,’ he once wrote, ‘the proliferation of typefaces and type manipulations represents a new level of visual pollution threatening our culture. Out of thousands of typefaces, all we need are a few basic ones, and trash the rest.’ For me, it became a time-saving device. Why spend hours choosing between Bembo, Sabon and Garamond No. 3 every time you needed a Venetian Roman? For most people  my mom, for instance  these were distinctions without differences.”


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Date:
November 24, 2016
Author:
XPLANE