The Wordsmith

“Unless you’re part of the clubby graphic-design fraternity, you may never have heard of Paula Scher, but it’s nearly impossible not to know her work. Ever

“Unless you’re part of the clubby graphic-design fraternity, you may never have heard of Paula Scher, but it’s nearly impossible not to know her work. Every time you pass a Citibank ATM or hand over one of its credit cards with the iconic red-arched ‘Citi’ logo, you’re in her orbit.”


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Date:
November 24, 2016
Author:
XPLANE