“Our goal is to understand what leads people to believe what they find on the Web. We hope this knowledge will enhance Web site design and promote future research on Web credibility. As part of this ongoing project we are: *Performing quantitative research on Web credibility; *Collecting all public information on Web credibility; *Acting as a clearinghouse for this information; *Facilitating research and discussion about Web credibility; *Helping designers create credible Web sites.”