“It doesn’t appear (yet) on t-shirts or baseball caps, but there’s a formula being tossed up on company whiteboards today that tries to explain this thing called the Internet. It’s I=gc3. The coda summarizes the belief that the Net will soon add up to a global marketplace bringing together commerce, content and communications. Inter@ctive Week found 25 visionaries who are creating the I=gc3 transformation. They also had to embody our own three ‘Cs’: cool, committed, cutting-edge.” Just for reference, here are the lists from 1998 and 1997.