“You’ve thought up a brilliant idea for a new Web 2.0, AJAX-enabled web app, or you’re about to release a thus-far-unnamed killer software app. Now you just need to find the perfect domain name for it to live at (and, in true new-economy fashion, you’ll base your corporate name upon whatever available domain name you find… PILLAGEANDPLUNDR Corporation). You pull up GoDaddy and start punching in clever names, along with their many variations, only to find that they’re all seemingly taken. ‘This can’t be!’ you cry. ‘Has every possibility already been registered?'”