The Right Name Is Critical For Upstart Dot-Coms

“Andrew Busey felt like he had a hot idea for a business: a Web site that sold bookshelves, beds and other furniture. But the name Mr. Busey was using for

“Andrew Busey felt like he had a hot idea for a business: a Web site that sold bookshelves, beds and other furniture. But the name Mr. Busey was using for the company, he knew, was an unequivocal dud. ‘ForMyHome.com didn’t roll off one’s tongue,’ he says. So like dozens of budding Internet entrepreneurs, the 28-year-old Mr. Busey embarked on the increasingly tricky chore of finding a better company name.”


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Date:
November 23, 2016
Author:
XPLANE