The process of redesigning a logo

“Since Digital Web Magazine had no idea what their new logo should actually look like, they gave me carte blanche for the initial concepts. Not an easy ass

“Since Digital Web Magazine had no idea what their new logo should actually look like, they gave me carte blanche for the initial concepts. Not an easy assignment — many questions started popping into my head. Who do I actually design the logo for? Who is their audience? What does that audience feel comfortable with? And so on… The answers to such questions are fundamental in order to create a decent and representative logotype.”


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Date:
November 23, 2016
Author:
XPLANE