The Playboy Interview: Marshall McLuhan

“In 1961, the name of Marshall McLuhan was unknown to everyone but his English students at the University of Toronto — and a coterie of academic admirers who followed his abstruse articles in small-circulation quarterlies. But then came two remarkable books — The Gutenberg Galaxy (1962) and Understanding Media (1964) — and the graying professor from Canada’s western hinterlands soon found himself characterized by the San Francisco Chronicle as ‘the hottest academic property around.'”