The Iteration Trap

“High-tech companies are in a hurry — as well they should be — but many hurt themselves by trying to move products out the door too quickly. I

“High-tech companies are in a hurry — as well they should be — but many hurt themselves by trying to move products out the door too quickly. I often hear executives repeat homilies like ‘Ship early, ship often,’ and ‘Launch and learn.’ They assume that there is no penalty for simply slapping something together, shipping it, and then upgrading their product or site in a rapid iteration cycle. Unfortunately, there is a big, hidden cost associated with this tactic.”


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Date:
November 23, 2016
Author:
XPLANE