“Comix might work well here as explainers of processes. If you have a complicated product you’re trying to sell — and actually, Web servers, software, and applications, just the sort of things comix geex are interested in, represent this genre well — then go ahead and write out an explanation in words, but also give us pictures. Why? Some people learn and understand better from words, others from images. You cover all your bases. Case in point: XPLANE, best-known for their editorial illustrations in Business 2.0. XPLANE’s stick figures, combined with a few choice sentences, meet any definition of comix, including McCloud’s.”