“Recently, we received the following topic recommendation, from Tom B., regarding estimating: ‘I’ve been having difficulty estimating how much work will be involved in new projects, and how much to tell the client they should expect to pay. I feel a huge pressure to underestimate – almost as though to be realistic about time requirements is somehow shameful. A discussion about how people deal with the pressures of estimating would be very useful.’ We thought we might put it in two different perspectives — small agency vs. large agency — and go from there. The topic probably makes for a good discussion as opinions on estimating and pricing seem to be all over the map.”