“The Changing Roles of Identity and Navigation Design: As the Web continues to be integrated into the world of business, it is increasingly important for companies to differentiate themselves through brand strategies that exhibit clear messages and provide fulfilling user experiences. The most successful brand strategies take advantage of the Web medium, using well-designed identity and navigation systems that showcase a site’s purpose and provide the infrastructure for an intuitive user interface. This gives Web designers newfound inroads into the conception of a company’s brand.”